Words can Help Sell the Lifestyle of Your Home
A picture may be worth a thousand words, but the written description still speaks volumes when it comes to selling a home.
Yet too few homeowners and real estate agents put genuine effort into using words to help market a property. Too often, they just phone it in and go with a reiteration of the physical characteristics and a bunch of cliches.
When the written description in your home marketing “sells the lifestyle” of the home, homebuyers are more likely to respond.
The best home descriptions paint a picture for the mind’s eye, describing the Saturday barbecue in the back yard with family and close friends. It may mention the ice-cold beverages or the sound of children playing or the satisfaction of a perfect jackknife into the refreshing water of their new swimming pool, is also important to have your house ready to sell so a nice a kitchen or a great bathroom could make all the difference.
Real estate listings usually include a lot of pictures because pictures really are worth a thousand words. But homebuyers routinely tour houses and attend open houses based on the strength of classified ads, too—just some lines of text with no images involved.
The writers of those classified ads chose the right words. Knowing the right ones to use can help you compose an effective advertisement that will set your listing apart and get your home sold.
Tell readers how they can learn more now that you’ve sparked their interest. Your call-to-action in a closing statement is just as important, if not more important, than any other part of your classified ad. Let potential buyers know what’s in this for them.
Useless descriptions simply regurgitate the number of bedrooms and bathrooms and other stats that are already in the listing.
Here’s an example of a description that adds little to entice a buyer:
Your real estate agent should have the ability and the drive to use all phases of marketing to attract a homebuyer for your home.
Thinking about selling your home? Want to know what marketing strategies work best to get the highest possible price for a house? Call us today at 951-778-9700 or use the form below for a 10-minute consultation.
Using Written Description to Attract a Homebuyer | Selling a Home in Riverside | Brian Bean and Tim Hardin Dream Big